The German brand – part of Tecnica Group S.p.A. for over 30 years – becomes the new official outdoor footwear partner of #AUT, the trail and ultra-running event held in the Pontedilegno-Tonale area (September 26–28, 2025), now in its eleventh edition
Having crossed the milestone of its tenth anniversary, Adamello Ultra Trail continues to grow. Scheduled for September 26–28, 2025 in the Pontedilegno-Tonale area, the event has become one of the most popular fixtures in the Italian trail running calendar and is coming off a record-breaking edition in terms of both participants and countries represented.
To support this growth, a new major technical footwear partner joins the event: LOWA, a German brand with over a century of experience in the footwear industry and part of the Italian Tecnica Group S.p.A. since 1993.
“We’re thrilled to welcome LOWA as the official technical footwear sponsor for this eleventh edition,” said the organizers of ASD Adamello Ultra Trail. “The expertise and quality that define this brand perfectly align with the values and vision of Adamello Ultra Trail, where technical skill, reliability, and respect for the mountains are key elements.”
Thanks to its long-standing heritage in producing trekking, mountaineering, and outdoor footwear, and with over 3 million pairs sold in 2023, LOWA will support the event with its know-how and products – designed to handle the demanding terrain and unpredictable conditions that define the rugged trails of the Adamello.
“Becoming a sponsor of Adamello Ultra Trail is an important step and gives us great pride,” said Gian Luca Farinazzo, Head of Sales at LOWA Italy. “LOWA was born in the mountains, and for over 100 years, we’ve used our experience to support those who truly live them. In recent years, we’ve brought that expertise into trail running, with the goal of offering reliable, lightweight, and high-performance shoes. Adamello Ultra Trail, part of the prestigious TORX® circuit, gives us the chance to connect with an authentic, experienced, and demanding community — exactly the kind of audience we speak to. We can’t wait to share this incredible adventure with the athletes.”
As in previous editions, Adamello Ultra Trail 2025 will offer four distances, catering to different levels of preparation: 170 km (11,500 m of elevation gain), 100 km (just over 6,000 m of elevation gain), 60 km (4,000 m of elevation gain), and 35 km (2,200 m of elevation gain). The routes follow ancient military roads from WWI, alpine trails, forests, and high-altitude panoramas, offering a unique blend of nature and history, through the Adamello and Stelvio Parks.
For 2025, the partnership with the TORX® eXperience is once again confirmed: 15 finishers from the two longest distances will earn direct entry to the 2026 Tor des Géants, bypassing the lottery. Registration is also open for the Adamello Vertical Kilometer, scheduled for September 14 and part of the VK Open Championships by the International Skyrunning Federation, with Competitive, Junior, and Slow formats available. The race covers 3.7 km and 1,000 m of elevation gain, starting from the town square of Vione (Brescia) and finishing at the Tor dei Pagà archaeological site.
