The Italian technical sportswear brand is main sponsor of the trail running event in the Pontedilegno-Tonale area (September 20-22) for the seventh consecutive year. Besides enriching all #AUT main and side events race packs with its products, MICO sport aims big on the 170 km race with Alessandra Olivi, who already triumphed in 2022
A bond stronger than ever: Adamello Ultra Trail and MICO Sport keep on running together and enhance their partnership on the trails of Alta Val Camonica and Alta Val di Sole. For the seventh consecutive year, the Italian technical sportswear brand is the main sponsor on the mountains of the Pontedilegno-Tonale area (Northern Italy), with the event scheduled for September 20 to 22.
Over the years, the connection between Adamello Ultra Trail and MICO Sport has grown and deepened. First and foremost is the geographical factor, thanks to common origins in the Brescia area: out of the eight municipalities crossed by the races, as many as seven wind in the Brescia province, while only one in Trentino. The shared passion for the outdoors, adventure and mountains then developed into a well-established and long-standing partnership.
“It’s with great pride that we support Adamello Ultra Trail for the seventh consecutive year. This is now a regular fixture for us: on the one hand we support an organization which we are very familiar with, and on the other we can strengthen our role in trail running world. Indeed, our products are specifically designed for this kind of performance and effort, maximizing the running and recovery phases, both critical for a tough race such as Adamello Ultra Trail”, said Giovanni Setti of MICO Sport.
“Another year together with Mico confirms that this partnership goes far beyond the traditional cooperation between a sporting event and a sponsor. There are many common elements to connect us, from the territory to the passion for the mountains. This pushes us to raise the bar and reach new goals, together”, echoed Paolo Gregorini of Adamello Ultra Trail ASD, the organizational committee.
Besides showcasing its products and enriching the race packs of all distances, from the side events on September 15th (Adamello Vertical Kilometer and Adamello Trail Junior) to main event on the weekend of September 20-22, MICO Sport aims high with its athletes. The technical sportswear brand is on a streak of two consecutive years with a gold medal: in 2023 Barbara Bani won the 35 Km, while in 2022 Alessandra Olivi triumphed in the queen distance of 170 km. Olivi herself will be back on the starting grid, trying for an encore on the ultra trail, while talented runners such as Marco Piccin and Gabriele Del Longo will play their cards on the 35 km.
LAST CHANCE FOR REGISTRATIONS
The registration deadline is approaching, and while the brand new 60 km has sold-out even the extra race bibs available, September 8th is the last day to book a spot for one of the other distances of 35, 100 or 170 km.
