MICO and Adamello Ultra Trail celebrate five years together on the run

The partnership between the Italian technical sportswear firm and the ultrarunning event has been renewed again for 2022, when from 23 to 25 September MICO will be main sponsor for the fifth consecutive year

After a successful 2021 edition, Adamello Ultra Trail and MICO Sportkeep running together: the Italian technical sportswear firm will be main sponsor of the event for the fifth consecutive year. The ultra-running event retracing the paths of the Great War in thePontedilegno-Tonale area,between Alta Val Camonica and Alta Val di Sole through the Adamello and Stelvio Nature Parks, is scheduled for the weekend of 23-25 September 2022

The bond between Adamello Ultra Trail and MICO goes back to 2017, and it keeps growing year after year. This successful cooperation lays on the common roots in the Brescia area (Northern Italy) and a limitless passion for running and ultrarunning. In its latest edition, the event welcomed over a thousand people on the three different routes, either athletes or volunteers, and runners from fifteen different nationalities.

MICO can boast over 50 yearsof experience in technical sportswear suited for all climates and it is an excellence of the Made in Italy, as 95% of the entire production process is based on home soil. Testaments of the high quality of its products are the many collaborations over the years with Winter Sports Federation, including the Italian one. Once again, for the 8th edition of the event participants will receive a valuable race package with MICO products.

“We are approaching the fifth edition of the Adamello Ultra Trail as “main sponsor” and this gives a sense of the solidity of our collaboration”, commented Giovanni Setti, board member of MICO Sport. -. We are related to the events in many ways: from our love for the mountains to the passion for outdoor sports and our area. It is key for us to partner with important events in our area and showcase our Made in Italy quality products. After the 2021 success, our common goal is to grow further and strengthen the MICO and Adamello Ultra Trail brands towards an ever broader and more international audience”.

“We could not be happier about these five years alongside with MICO, which is so much more than a sponsor for us– said Paolo Gregorini, leader of theorganizing committee -, and we hope to keep growing together in the future. MICO is an excellence of our territory and, like us, they are in love with mountains and outdoors, believe in quality and share our same vision of the event, whose internationality and attractivity is rising year after year.”

REGISTRATIONS

Online registrations for the eighth edition of Adamello Ultra Trail are up and running. The three distances have been confirmed: 170 km (11.500 m elevation gain), 90 km (6.050 m elevation gain) e 35 km (1.700 m elevation gain).

Did you enjoy the article? Share it!

Leave a comment

You might also be interested in

Adamello Ultra Trail celebrates successful 2021 edition

The event in the Pontedilegno-Tonale area has confirmed its status among the main European ultra-running events. The athletes’ feedback credited the stunning landscape and remarkable organization. In the last finishes, Denise Zimmermann won the 170 km women’s race, while Ralet and Rossi were crowned in the shortest 35 km distance

Read More »