The ultra-running event (22nd-24th September) in the Pontedilegno-Tonale area (Northern Italy) is ready to experience the sixth consecutive chapter together with MICO Sport as main sponsor. The Italian technical sportswear brand will enrich the race pack for both the AUT and the new Vertical event on September 17th
The connection between Adamello Ultra Trail and the main sponsor MICO Sport gets stronger in time. The 2023 edition of the ultra-running event retracing the paths of the Great War in the Pontedilegno-Tonale area (Northern Italy), scheduled on 22nd-24th September, marks the sixth consecutive year of collaboration with the Italian technical sportswear company.
The partnership between #AUT and MICO Sport began in 2017 and has grown consistently since. At the core of this partnership lies the shared geographical roots in the Brescia province, as well as a passion for the outdoors, mountains, and love for their own territory.
The Adamello Ultra Trail made a mission of promoting the outdoors on the paths winding through Alta Val Camonica and Alta Val di Sole, across the Adamello Nature Park and the Stelvio National Park forts, and mule tracks that witnessed the strenuous Alpine resistance of the Italian Kingdom against the Austro-Hungarian Empire’s attack between 1915 and 1918. On the other hand, MICO chose #AUT trails as the perfect background for the new Spring/Summer 2024 collection photo shooting, as a testament to an increasingly established connection.
With its 50-plus-year experience in top-quality technical sportswear for all climate conditions, also in 2023 MICO enriches the race pack for all participants on the three traditional distances of 170, 100 and 35 km. Additionally, the participants in the new Adamello Vertical Kilometer of September 17th will get a special Oxi-Jet compressive sock, specifically projected for this kind of effort.
Regarding the races, MICO will be defending the title won in 2022 by its brand ambassador, Alessandra Olivi, who dominated the ultra-distance of 170 km in 34 hours 59 minutes and 36 seconds, finishing over two hours faster than the second-place competitor.
“We are extremely proud to support an amazing event like Adamello Ultra Trail for the sixth consecutive year – said Giovanni Setti of MICO Sport -. This partnership is pivotal for us, both to support the organizers and to strengthen MICO’s role in the trail running world. The new Vertical is an exciting addition to the program, and we are delighted to contribute with our innovative Oxi-jet compression socks, a product proven to help athletes achieve even higher levels of performance”.
“After six years together, we can happily say that the relationship with MICO Sport goes beyond that of a normal relationship between sport event and partner” echoed him Paolo Gregorini, head of the Organization -. Our common roots, our passion for outdoor sports and for the mountains, are elements that deeply link us and have led us to grow together. We are happy to continue with MICO and to have extended our collaboration to the Vertical race, where we will be able to offer to our athletes a top-quality product designed specifically for this type of challenge”.
NEW REGISTRATION PHASE
The first part of the registration process at the same price as 2022 has officially expired. Registration for the 170, 100 and 35 km distances are still available, with a minor surcharge, until Sunday, September 10th. On the other hand, the price for the Vertical remains the same.